Scaling Fresh Produce Operations with Confidence: Altar’s Story
Since 1955, Altar Produce has made a name for itself as a premium grower of asparagus and green onions, farming more than 30,000 acres in the fertile valleys of Mexico. With a strong reputation built over decades, their fresh products are in demand not just across the U.S. but around the globe—from Japan and Korea to London and Australia.
What makes Altar stand out isn't just the quality of their produce—though it's top-tier. It's the precision and consistency of their operations that have made them a preferred supplier for major chains like Stater Bros., Albertsons, and WinCo Foods. They’ve refined every part of the growing and packing process to meet high expectations—and deliver, every time.
But as customer demand grew and the pace of fulfillment increased, so did the complexity. With buyers operating on tight timelines and across multiple geographies, Altar needed a way to streamline their order process—without sacrificing accuracy or speed.
Meeting the Moment with iTradeNetwork
Many of Altar’s retail partners are already integrated into iTradeNetwork, which opened the door to something powerful: visibility and automation that helps their team stay ahead.
“Every day, we go into iTrade and check for orders. We can pull them right into our system—it makes everything so much easier,” says Dino Iacovino, Sales Representative at Altar. “It's faster, it's efficient, and there’s no guesswork. We know the customer’s pricing, quantity, ship date, and delivery date, all right there in front of us.”
What used to require daily calls, back-and-forth emails, and spreadsheet updates is now a seamless digital process. With iTradeNetwork, Altar’s team can focus on what they do best—growing, packing, and shipping a product that’s in high demand—all while ensuring accuracy and speed in every order.
A Growing Business, Made Simpler
For a company that’s built its brand on consistency, iTradeNetwork helps ensure that every part of the transaction—from order to delivery—matches the same high standards that Altar puts into their crops.
And for their team, that kind of efficiency is more than just a convenience—it’s a daily reminder of how far the business has come.
As Dino Iacovino notes, “It’s like having everything lined up before the day even starts. We’re not chasing down orders or trying to figure out what goes where. It’s all there—and that lets us focus on delivering the best product possible.”
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Scaling Fresh Produce Operations with Confidence: Altar’s Story
Since 1955, Altar Produce has made a name for itself as a premium grower of asparagus and green onions, farming more than 30,000 acres in the fertile valleys of Mexico. With a strong reputation built over decades, their fresh products are in demand not just across the U.S. but around the globe—from Japan and Korea to London and Australia.
What makes Altar stand out isn't just the quality of their produce—though it's top-tier. It's the precision and consistency of their operations that have made them a preferred supplier for major chains like Stater Bros., Albertsons, and WinCo Foods. They’ve refined every part of the growing and packing process to meet high expectations—and deliver, every time.
But as customer demand grew and the pace of fulfillment increased, so did the complexity. With buyers operating on tight timelines and across multiple geographies, Altar needed a way to streamline their order process—without sacrificing accuracy or speed.
Meeting the Moment with iTradeNetwork
Many of Altar’s retail partners are already integrated into iTradeNetwork, which opened the door to something powerful: visibility and automation that helps their team stay ahead.
“Every day, we go into iTrade and check for orders. We can pull them right into our system—it makes everything so much easier,” says Dino Iacovino, Sales Representative at Altar. “It's faster, it's efficient, and there’s no guesswork. We know the customer’s pricing, quantity, ship date, and delivery date, all right there in front of us.”
What used to require daily calls, back-and-forth emails, and spreadsheet updates is now a seamless digital process. With iTradeNetwork, Altar’s team can focus on what they do best—growing, packing, and shipping a product that’s in high demand—all while ensuring accuracy and speed in every order.
A Growing Business, Made Simpler
For a company that’s built its brand on consistency, iTradeNetwork helps ensure that every part of the transaction—from order to delivery—matches the same high standards that Altar puts into their crops.
And for their team, that kind of efficiency is more than just a convenience—it’s a daily reminder of how far the business has come.
As Dino Iacovino notes, “It’s like having everything lined up before the day even starts. We’re not chasing down orders or trying to figure out what goes where. It’s all there—and that lets us focus on delivering the best product possible.”
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