World Class Flowers Joins The Movement to Build The World’s Safest Food Supply Chain Adopting The Free iTrade Traceability Campaign

World Class Flowers is the latest customer to pick upthe food safety mantle and join iTrade’s iTracefreshprogram. As the leading global provider of supply chain software for the foodand beverage industry, iTrade is pioneering efforts to build the world’s safestand most comprehensive global food supply chain. To underline its commitment toguaranteeing the safety of our food, it has removed all barriers to adoption,offering the iTracefresh traceabilitysuite to any supplier’s, or indeed any buyer’s, entire supplier portfolio forthe first year – free of charge. 

“At World Class Flowers, we pride ourselves on serving our customers with integrity and providing the freshest cut flowers straight from the source. iTrade’s free traceability offer builds on those values and allows us to grow our business with buyers, adapting to traceability requirements quickly and easily,” comments Robert Gravitz, President/CEO at World Class Flowers.

In additionto protecting a supplier’s brands during recalls and enabling criticaldownstream supply chain visibility, iTrade’s traceability solutions help growits customers’ businesses. Data from a yearlong pilot with a major industrybuyer showed that suppliers adopting iTrade traceability increased theirtrading volumes by an average of 55 percent in just 12 months. Additionally, asample of just four new growers added a combined $10 million in revenue overthe same period. 

“The world would be a better placeif everyone knew where their food came from,” says Rhonda Bassett-Spiers. “Whetheryou’re a small, family farm or a large, enterprise operation, we want to makefood safety and traceability accessible to everyone. We are happy to have WorldClass Flowers join us in creating the world’s safest food supply chain and growtheir business in the process.”

World Class Flowers is a grower and shipper of floral arrangements, which merges the growing power of Jardines de los Andes with the marketing and distribution expertise of World Class Flowers. Providing their customers with the freshest cut flowers, they are recognized in the industry as a leader in design and for their capacity to assemble and deliver their products consistently to nationwide clients year-round. They are located in New Jersey and Florida.

Suppliersinterested in adopting iTrade’s iTracefresh traceability suite and enjoying thefirst year, free of charge, should visit https://www.itradenetwork.com/itracefresh/item/. The promotional packageincludes two of iTrade’s products: its ProduceTraceability Initiative (PTI) case labeling solution, and its PalletizedAdvanced Ship Notice (ASN) solution, Transit. Qualifying suppliersmay also receive the free field kit hardware package that includes a printer,two mobile devices, and 10,000 labels to help them get started on iTracefresh.